Blog

Conversion, quantified.

Notes on predictive trial conversion, the Ghost MRR metric, and the modeling behind it.

Methodology7 min

How We Compute the Counterfactual Behind Ghost MRR

Ghost MRR hinges on a counterfactual: would this user have paid at full price anyway? Here's the modeling approach — and how we validate it instead of just asserting it.

See what you're leaving on the table.

Free forever to see your Ghost MRR. Upgrade only when you're ready to act on it.

Start free — no card requiredEstimate your Ghost MRR