KaQuill vs Correlated
Correlated is a PLG signals platform: it scores accounts on product usage and routes qualified leads to your sales team. KaQuill overlaps on reading usage but differs on what happens next. Correlated's action is mostly 'tell a human'; KaQuill also acts inside the product — returning a decision your app renders, or delivering it to a signed webhook or Slack — and adds the counterfactual layer (Ghost MRR) so you don't chase or discount conversions that were already inevitable.
KaQuill vs Correlated, side by side
| Dimension | KaQuill | Correlated |
|---|---|---|
| Primary action | Auto nudge decision + webhook or Slack alert | Route PQLs to sales/CRM |
| Acts inside the product automatically | Yes | Mostly human follow-up |
| Counterfactual / Ghost MRR | Yes | Not offered |
| CRM-centric workflow orchestration | Lighter | Strong |
| Best-fit motion | Self-serve / PLG | Sales-assisted PLG |
| Decides NOT to act when a user will convert anyway | Yes | Signals still fire |
When Correlated is the better pick
If you're a sales-led or hybrid team whose main need is routing product-qualified leads into a CRM and orchestrating rep workflows, Correlated is purpose-built for that motion. KaQuill leans self-serve and in-product, with sales alerts as one channel among several.
Frequently asked
Is KaQuill for sales teams or product teams?+
Both, but its center of gravity is self-serve conversion. It can alert sales in Slack for high-intent trials, but its default action is an automatic in-product nudge — no human in the loop required.
How is Ghost MRR different from a PQL score?+
A PQL score says 'this account looks ready to buy.' Ghost MRR says 'this user would have paid full price, so don't waste a discount on them.' They answer different questions; KaQuill produces the second.
Can KaQuill send signals to my CRM?+
KaQuill can fire webhooks on decisions, which you can route into a CRM. Deep native CRM orchestration is more Correlated's specialty than KaQuill's focus.